Apple Event 2025: iPhone 17 Series Launching Today – Price, Specs, Colours, and What to Expect

In this detailed guide, we will walk you through everything we know so far about the
iPhone 17 lineup—from pricing and specifications to colour options, design changes,
and expected surprises at the event.

Apple Event 2025 – What Makes It Special?

Apple’s September events have become a global spectacle, and 2025 is no different. Beyond just
a smartphone launch, Apple positions these events as a showcase of its ecosystem’s growth.
This year, apart from the iPhone 17 series, we also expect updates on the Apple Watch,
AirPods, iOS 19, and possibly a sneak peek at the company’s advancements in Artificial
Intelligence and augmented reality.

Related News: Apple iPhone 17 Pro Max Release Date, Features, Price, and Everything You Need to Know iPhone 17 Series Rumors: Prices, Features, Colors & Release Date

However, the spotlight will firmly remain on the iPhone 17 family, which is expected
to bring significant upgrades in performance, design, and camera technology.

iPhone 17 Series Lineup

Apple is expected to unveil four models under the iPhone 17 series, continuing its
established lineup pattern:

• iPhone 17 – The base model, designed for the everyday user.
• iPhone 17 Plus – A larger display variant for those who prefer a bigger screen.
• iPhone 17 Pro – The premium model with advanced features.
• iPhone 17 Pro Max (or iPhone 17 Ultra) – The flagship device with all the cutting-edge technology Apple has to offer.

iPhone 17 Design and Display

Apple is set to refine the design language with thinner bezels and a sleeker titanium alloy frame,
similar to last year’s Pro models. Reports suggest the iPhone 17 Pro Max may feature the
thinnest bezels ever seen on a smartphone.

Display sizes are expected to remain consistent:

• iPhone 17 – 6.1-inch OLED
• iPhone 17 Plus – 6.7-inch OLED
• iPhone 17 Pro – 6.1-inch LTPO OLED with ProMotion (120Hz refresh rate)
• iPhone 17 Pro Max – 6.9-inch LTPO OLED with enhanced brightness and HDR support

Apple may also introduce under-display Face ID technology on Pro models, reducing
the reliance on the Dynamic Island cutout.

iPhone 17 Camera Upgrades

Camera performance remains a key selling point for Apple, and the iPhone 17 series
is expected to push boundaries further. Rumors suggest:

• iPhone 17 & 17 Plus – Dual-camera system with improved wide and ultra-wide sensors.
• iPhone 17 Pro – Triple-lens system with a new 48MP telephoto lens for sharper zoom shots.
• iPhone 17 Pro Max – Exclusive periscope zoom lens offering up to 10x optical zoom.

Apple may also enhance its computational photography with AI-powered features such as
smart scene recognition, low-light optimization, and advanced portrait mode.
Video recording upgrades could include 8K resolution for Pro models.

iPhone 17 Performance and Hardware

At the heart of the iPhone 17 series will be the new A19 Bionic chip, built on
2nm architecture, delivering unmatched speed, power efficiency, and graphics performance.
This will make the iPhone 17 the fastest smartphone in the world, according to early benchmarks.

Other performance highlights include:

• Upgraded Neural Engine for advanced AI tasks.
• Improved GPU for gaming and AR experiences.
• Enhanced 5G connectivity with Wi-Fi 7 support.
• Bigger batteries across models with more efficient charging.

iPhone 17 Battery and Charging

Apple is rumored to increase battery capacity slightly across the board. Pro models may
feature stacked battery technology for longer endurance. Charging speeds are expected
to improve, with faster MagSafe and wired USB-C charging.

All iPhone 17 models will use the USB-C port, aligning with EU regulations.
Pro models may benefit from faster data transfer rates thanks to USB 3.2 technology.

iPhone 17 Software – iOS 19

The iPhone 17 will ship with iOS 19, which comes with a suite of new features.
These include enhanced AI-driven personalization, deeper integration with Apple Vision Pro,
and more customizable lock screens. Siri is also expected to receive a major AI upgrade,
making it smarter and more conversational.

iPhone 17 Colours

Apple is known for its stylish colour options, and the iPhone 17 series will
continue this tradition. Expected colour variants include:

• Classic shades – Midnight Black, Starlight, and Product (RED)
• New pastel tones – Sky Blue, Mint Green
• Exclusive Pro colours – Titanium Gray, Deep Blue, and possibly a Rose Gold revival

iPhone 17 Expected Prices

Apple is unlikely to reduce prices, especially with hardware upgrades and inflation.
Expected pricing for the US market:

• iPhone 17 – Starting at $899
• iPhone 17 Plus – Starting at $999
• iPhone 17 Pro – Starting at $1,199
• iPhone 17 Pro Max – Starting at $1,399

International pricing, especially in Europe, Africa, and Asia, may be slightly higher due
to taxes, duties, and exchange rates.

What Else to Expect at Apple Event 2025

While the iPhone 17 series will dominate headlines, Apple may also unveil:

• Apple Watch Series 11 with improved health sensors.
• AirPods 4 featuring better noise cancellation.
• Updates on Apple Vision Pro with expanded global availability.
• New AI-powered services integrated into iCloud and Apple Music.

As Apple fans around the world tune in to watch the live stream, one thing is certain:
the iPhone 17 will once again capture global attention, blending cutting-edge
technology with Apple’s signature design and ecosystem integration.